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National Repository of Grey Literature

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Management of holiday Tourism in Soběslav Lustová, Kristýna ; Syrovátka, Oldřich (advisor) ; Musil, Martin (referee) Bachelor theses is focused on holiday tourism management in Soběslav. It aims the description of current clientship and number of lodging in coveted local accommodation facilities in summer holiday. It designs atractive packages of one-day trips for two most frequent groups of guests. Practical assertion of those packages should help to prolong the incumbency of seasonal visitors in Soběslav which leads to spending more nights there. Those packages are avaiable for all accomodation facilities owners and for Information Center in Soběslav. Detailed record

Marketingová analýza hotelu Andel`s Prague Jonáš, Libor ; Pillmayerová, Jarmila (advisor) ; Novák, Martin (referee) Práce je rozdělena do dvou navazujících částí. V první teoretické části jsou shrnuty základy, na kterých jsou marketing a marketingová strategie v cestovním ruchu vystavěny. V následující analytické části se pak teorie stala základem praktické analýzy marketingové strategie hotelu andel`s Prague. Jednotlivé kapitoly jsou věnovány situační analýze, segmentaci poptávky, marketingovému mixu cestovního ruchu a doplňujícími návrhy. Detailed record

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